The Pomona King of the Mountain Festival is an all-day event for the whole family, climaxing with the Bendigo Bank International Mountain Challenge
where competitors run up the face of Mount Cooroora. The festival program includes a Nestle 3km Family Fun Run
, heritage markets, the Canesaid Primary School Relay, Raine & Horne Tug O War, Zinc 96.1FM Mountain Dash, Cooroy Rag world thong throwing contest
and lots more entertainment.
The main race, The Bendigo Bank International Mountain Challenge,
is a steep, almost vertical climb up the mountain - entrants come from all over Australia, New Zealand, the Pacific Rim and the United Kingdom, with a strong rivalry between Australia and New Zealand participants. Runners start from the centre of the Noosa hinterland township of Pomona and head bush towards Mount Cooroora. A set of low hills confronts runners before they take on the mountain track which is little more than a goat track. The return down the mountain requires strength, agility, a good sense of balance and an immunity to fear.